SRM 3401 Sport Finance and Economics

Examines the application of financial methods and economic analysis to the sport enterprise. Focus on understanding the sport organization as a business model. Techniques of labor economics are applied to the market for sport talent. Uses the tools of finance to assess the economic viability of sport enterprises - ratio analysis, return of investment, capital budgeting, taxation and cash flow, and revenue enhancement through ticket sales, sponsorship, and licensing. PREREQUISITES: ECO1401 and/or ECO1402, and at least sophomore status