SRM 3210 Sport Marketing

Analyzes the application of marketing, promotion, and public relations principles to sport industries. Explores issues in marketing of the sport enterprise, sport-related programs and facilities, products, and services. Focus on marketing sport as a commercial proposition, and on relating sport as a support tool in the marketing of non-sport related products and services. Addresses the unique challenges and new trends in sport marketing. PRE-REQUISITE(S): MKT1450